Recibido 08 Noviembre 2013. Aceptado 19 Octubre 2014
Información del artículo
RESUMO
Os mercados se tornam cada vez mais dinâmicos na atualidade, e, novas formas de competição surgem fazendo com que as companhias busquem se adaptar e explorar as mudanças em seus ambientes de negócios procurando oportunidades para criar novos ciclos tecnológicos e estratégicos. Diante desse cenário, buscou-se analisar os elementos da trajetória tecnológica e da maturidade gerencial que afetam a cooperabilidade, tendo-se como objeto de investigação as multinacionais brasileiras (MNB). Para atingir estes objetivos foi realizada uma pesquisa qualitativa descritiva e foram realizados estudos de caso com a Petrobras, Braskem e Oxiteno. Como resultado, foi possível conceituar e estruturar os elementos da trajetória e da maturidade da cooperabilidade a partir do levantamento dos processos estratégicos e gerenciais que afetaram a inovação local e global das MNB estudadas.
Palavras-chave:
Cooperação
Inovação
Multinacionais Brasileiras
ABSTRACT
Markets become increasingly dynamic today, and new forms of competition arise causing companies seek to adapt and explore changes in their business environments looking for opportunities to create new technological and strategic cycles. Given this scenario, we sought to examine the elements of technological trajectory and managerial maturity affecting cooperabilidade, having as object of investigation Brazilian multinationals (MNB). To achieve these goals a descriptive qualitative study was conducted and case studies with Petrobras, Braskem and Oxiteno. As a result, it was possible to conceptualize and structure the elements of the trajectory and maturity of cooperabilidade from the survey and the strategic management processes that affect the local and global innovation of MNB studied.
Keywords:
Cooperation
Innovation
Brazilian multinationals
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