Modelo de Geração de Inovações em um Ambiente de Recursos Escassos (MGIARE): uma aplicação ao Turismo

Recibido 14 Febrero 2014. Aceptado 02 Octubre 2014

Información del artículo

Resumen

Bibliografía

RESUMO

Uma região turística menos desenvolvida (região seguidora) deve construir seu modelo de geração de inovação de acordo com sua realidade e com o menor custo possível, pois compete com outra região dotada de mais recursos e com atrações conhecidas mundialmente (região líder). Esse modelo seria baseado na interação entre os agentes, na disseminação de ideias e na construção de um ambiente cooperativo em regiões com poucos recursos financeiros, trabalhadores pouco qualificados e distantes de universidades e centros de pesquisa. Foi criado um modelo de geração de inovação em um ambiente de recursos escassos aplicado ao turismo, usando a experiência e a troca de informações entre os segmentos de suporte (hospedagem e alimentação) e o segmento essencial (entretenimento e agentes intermediários) como principais insumos. Espera-se que esse modelo possa ser validado em futuras pesquisas bem como estendido para outros setores da economia.

Palavras-chave:

Inovações

Recursos escassos

Modelo

Região seguidora

Região líder

ABSTRACT

A undeveloped tourist region (follower region) must build it’s innovation generation model in accordance with its reality and must have the lowest possible cost, which compete with the tourist regions with greater financial resources and with attractions known worldwide (leader region). This model must be based on interaction between agents, on the dissemination of ideas and on the building of a cooperative environment, which have insufficient financial resources, unskilled workers and are far from universities and research centers. Therefor, it was created a model of innovation generation in a context of scarce resources applied to tourism, using the experience and the exchange of information between the segments of support (lodging & food sectors) and the essential segment (entertainment & agents intermediaries) as principal inputs. It is expected that this model may be probed by further research as well as being appliable to other economic sectors.

Keywords:

Innovations

scarce resources

Model

follower region

Leader region

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