Recibido 22 Marzo 2010. Aceptado 23 Mayo 2011
Información del artículo
RESUMEN
La capacidad para desarrollar nuevos productos en respuesta a las necesidades cambiantes del mercado constituye una de las claves para la supervivencia a largo plazo de una empresa. Este trabajo examina el impacto de la revisión del conocimiento sobre la creatividad, la velocidad al mercado y el resultado de la innovación de producto. También se analiza el efecto moderador de las características del mercado. A través de una muestra de 197 empresas innovadoras, los resultados indican que la revisión del conocimiento desempeña un papel importante, directa e indirectamente, a través de la creatividad de los nuevos productos y la velocidad al mercado, en la mejora del resultado de los nuevos productos. Asimismo se confirma que el impacto de la revisión del conocimiento sobre las variables analizadas varía en función del nivel de competencia existente en el mercado.
Palabras clave:
Revisión del conocimiento
Creatividad
Velocidad al mercado
Intensidad competitiva
Resultados de los nuevos productos
ABSTRACT
The ability to develop new products in response to changing market needs is key to the long-term survival of a firm. This study investigates the impact of knowledge reviewing on new product creativity, speed-to-market and new product performance. It also examines the moderating effect of marketplace characteristics. Based on a survey of 197 manufacturing firms, our results indicate that knowledge reviewing plays an important role in enhancing new product performance, both directly and indirectly, through new product creativity and speed-to-market. The data analysis also shows that the effects of knowledge reviewing on these variables are contingent on the levels of market competition.
Keywords:
Knowledge reviewing
Creativity
Speed-to-market
Competitive intensity
New product performance
El Texto completo está disponible en PDF
REFERENCIAS BIBLIOGRÁFICAS
[Adams et al., 1998]
M.E. Adams, G.S. Days, D. Dougherty.
“Enhancing new product development performance: an organizational learning perspective”.
Journal of Product Innovation Management, 15 (1998), pp. 403-422
[Akgün et al., 2008]
A.E. Akgün, M. Dayan, A. Di Benedetto.
“New product development team intelligence: antecedents and consequences”.
Information & Management, 45 (2008), pp. 221-226
[Akgün y Lynn, 2002]
A.E. Akgün, G.S. Lynn.
“Antecedents and consequences of team stability on new product development performance”.
Journal of Engineering and Technology Management, 19 (2002), pp. 263-286
[Amabile et al., 1996]
T.M. Amabile, R. Conti, H. Coon, J. Lazenby, M. Herron.
“Assessing the work environment for creativity”.
Academy of Management Journal, 39 (1996), pp. 1154-1184
[Anderson y Gerbing, 1988]
J.C. Anderson, D.W. Gerbing.
“Structural equation modelling in practice: a review and recommended two-step approach”.
Psychological Bulletin, 103 (1988), pp. 411-1234
[Andrews y Smith, 1996]
J. Andrews, D.C. Smith.
“In search of the marketing imagination: factors affecting the creativity of marketing programs for matureproducts”.
Journal of Marketing Research, 33 (1996), pp. 174-187
[Armstrong y Overton, 1977]
J.S. Armstrong, T.S. Overton.
“Estimating nonresponse bias in mail surveys”.
Journal of Marketing Research, 14 (1977), pp. 396-402
[Astebro y Michela, 2005]
T. Astebro, J.L. Michela.
“Predictors of the Survival of Innovations”.
Journal of Product Innovation Management, 22 (2005), pp. 322-335
[Atuahene-Gima, 2005]
K. Atuahene-Gima.
“Resolving the capability-rigidity paradox in new product innovation”.
Journal of Marketing, 69 (2005), pp. 61-83
[Atuahene-Gima y Li, 2006]
K. Atuahene-Gima, H. Li.
”The effects of formal controls on supervisee trust in the manager on new product selling: Evidence from young and inexperienced salespeople in China”.
Journal of Product Innovation Management, 23 (2006), pp. 342-358
[Bagozzi y Yi, 1988]
R.P. Bagozzi, Y. Yi.
“On the evaluation of structural equation models”.
Journal of the Academy of Marketing Science, 16 (1988), pp. 74-94
[Bharadwaj y Menon, 2000]
S. Bharadwaj, A. Menon.
“Making innovation happen in organizations: individual creativity mechanisms, organizational creativity mechanisms or both?”.
Journal of Product Innovation Management, 17 (2000), pp. 424-434
[Calantone et al., 2006]
R.J. Calantone, K. Chan, A.S. Cui.
“Decomposing product innovativeness and its effects on new product success”.
Journal of Product Innovation Management, 23 (2006), pp. 408-421
[Carbonell y Rodríguez, 2006a]
P. Carbonell, A.I. Rodríguez.
“The impact of market characteristics and innovation speed on perceptions of positional advantage and new product performance”.
International Journal of Research in Marketing, 23 (2006), pp. 1-12
[Carbonell y Rodríguez, 2006b]
P. Carbonell, A.I. Rodríguez.
“Designing teams for speedy product development: The moderating effect of technological complexity”.
Journal of Business Research, 59 (2006), pp. 225-232
[Carbonell y Rodríguez, 2010]
P. Carbonell, A.I. Rodríguez.
“Vínculos estructurales entre la orientación al mercado, la velocidad de innovación y el resultado de un nuevo producto”.
Revista Española de Investigación de Marketing ESIC, 14 (2010), pp. 115-143
[Chen, 2007]
M.H. Chen.
“Entrepreneurial leadership and new ventures: creativity in entrepreneurial teams”.
Creativity and Innovation Management, 16 (2007), pp. 239-249
[Chen et al., 2010]
J. Chen, F. Damanpour, R. Reilly.
“Understanding antecedents of new product development speed: a meta-analysis”.
Journal of Operations Management, 28 (2010), pp. 17-33
[Chen et al., 2005]
J. Chen, R.R. Reilly, G.S. Lynn.
“The impacts of speed-to-market on new product success: the moderating effects of uncertainty”.
IEEE Transactions on engineering management, 52 (2005), pp. 199-211
[Cooper y Kleinschmidt, 1994]
R.G. Cooper, E.J. Kleinschmidt.
“Determinants of timeliness in new product development”.
Journal of Product Innovation Management, 11 (1994), pp. 381-396
[Crawford, 1992]
C.M. Crawford.
“The hidden costs of accelerated product development”.
Journal of Product Innovation Management, 9 (1992), pp. 188-199
[Cui et al., 2005]
A.S. Cui, D.A. Griffith, S.T. Cavusgil.
“The Influence of competitive intensity and market dynamism on knowledge management capabilities of multinational corporation subsidiaries”.
Journal of International Marketing, 13 (2005), pp. 32-53
[Day y Wensley, 1988]
G.S. Day, R. Wensley.
“Assessing advantage: a framework for analysis”.
Journal of Marketing, 52 (1988), pp. 1-20
[DeTienne et al., 2004]
K.B. DeTienne, G. Dyer, C. Hoopes, S. Harris.
“Toward a model of effective knowledge management and directions for future research: cultures, leadership, CKOs”.
Journal of Leadership & Organizational Studies, 10 (2004), pp. 26-43
[Emmanuelides, 1991]
A.P. Emmanuelides.
“Determinants of product development time: a framework for analysis”.
Academy of Management Best Paper Proceedings, (1991), pp. 342-346
[Ford, 1996]
C.M. Ford.
“A Theory of individual creative action in multiple social domains”.
The Academy of Management Review, 21 (1996), pp. 1112-1142
[Fornell y Larcker, 1981]
C. Fornell, D.F. Larcker.
“Evaluating structural equation models with unobservable variables and measurement error”.
Journal of Marketing Research, 18 (1981), pp. 39-50
[García et al., 2008]
N. García, M.J. Sanzo, J.A. Trespalacios.
“New product internal performance and market performance: Evidence from Spanish firms regarding the role of trust, interfunctional integration, and innovation type”.
Technovation, 28 (2008), pp. 713-725
[Grewal y Tansuhaj, 2001]
R. Grewal, P. Tansuhaj.
“Building organizational capabilities for managing economic crisis: the role of market orientation and strategic flexibility”.
Journal of Marketing, 65 (2001), pp. 67-80
[Griffin, 2002]
A. Griffin.
“Product development cycle time for business to business products”.
Industrial Marketing Management, 31 (2002), pp. 291-304
[Grinstein, 2008]
A. Grinstein.
“The relationship between market orientation and alternative strategic orientations: a meta analysis”.
European Journal of Marketing, 42 (2008), pp. 115-134
[Gumusluoglu y Ilsev, 2009]
L. Gumusluoglu, A. Ilsev.
“Transformational leadership, creativity, and organizational innovation”.
Journal of Business Research, 62 (2009), pp. 461-473
[Henard y Szymanski, 2001]
D.H. Henard, D.M. Szymanski.
“Why some new products are more successful than others?”.
Journal of Marketing Research, 38 (2001), pp. 362-375
[Hurley y Hult, 1998]
R.F. Hurley, GTM Hult.
“Innovation, market orientation, and organizational learning: an integration and empirical examination”.
Journal of Marketing, 62 (1998), pp. 42-54
[Im y Workman, 2004]
S. Im, J.P. Workman Jr.
“Market orientation, creativity, and new product performance in high-technology firms”.
Journal of Marketing, 68 (2004), pp. 114-132
[Ine, 2000]
Ine (2000), Encuesta de Innovación Tecnológica.
[Ittner y Larcker, 1997]
C.D. Ittner, D.F. Larcker.
“Product development cycle time and organizational performance”.
Journal of Marketing Research, 34 (1997), pp. 13-23
[Jap, 1999]
S.D. Jap.
“Pie-expansion efforts: collaboration processes in buyer-supplier relationships”.
Journal of Marketing Research, 36 (1999), pp. 461-475
[Kessler y Chakrabarti, 1996]
E.H. Kessler, A.K. Chakrabarti.
“Innovation speed: a conceptual model of context, antecedents, and outcomes”.
The Academy of Management Review, 21 (1996), pp. 1143-1191
[Kleinschmidt et al., 2007]
E.J. Kleinschmidt, U. de Brentani, S. Salomo.
“Performance of global new product development programs: a resource-bases view”.
Journal of Product Innovation Management, 24 (2007), pp. 419-441
[Langerak y Hultink, 2006]
F. Langerak, E.J. Hultink.
“The impact of product innovativeness on the link between development speed and new product profitability”.
Journal of Product Innovation Management, 23 (2006), pp. 203-214
[Langerak et al., 2004]
F. Langerak, E.J. Hultink, H. Robben.
“The impact of market orientation, product advantage, and launch proficiency on new product performance and organizational performance”.
Journal of Product Innovation Management, 21 (2004), pp. 79-94
[Langerak et al., 2008]
F. Langerak, E.J. Hultink, A. Griffin.
“Exploring mediating and moderating influences on the links among cycle time, proficiency in entry timing, and new product profitability”.
Journal of Product Innovation Management, 25 (2008), pp. 370-385
[Leenders y van Engelen y Kratzer, 2003]
R. Leenders, J. van Engelen y Kratzer.
“Virtuality, communication, and new product team creativity: a social network perspective”.
Journal of Engineering and Technology Management, 20 (2003), pp. 69-92
[Lee y O'Connor, 2003]
Y. Lee, G.C. O'Connor.
“The impact of communication strategy on launching new products: the moderating role of product innovativeness”.
Journal of Product Innovation Management, 20 (2003), pp. 4-21
[Li y Atuahene-Gima, 1999]
H. Li, K. Atuahene-Gima.
“Marketing's influence and new product performance in chinese firms”.
Journal of International Marketing, 7 (1999), pp. 34-56
[Liu et al., 2005]
P.-L. Liu, W.-C. Chen, C.-H. Tsai.
“An empirical study on the correlation between the knowledge management method and new product development strategy on product performance in Taiwan's industries”.
Technovation, 25 (2005), pp. 637-644
[Lynn et al., 2000]
G.S. Lynn, R.R. Reilly, A.E. Akgun.
“Knowledge management in new product teams: practices and outcomes”.
IEEE Transactions on Engineering Management, 47 (2000), pp. 221-231
[Lynn et al., 1997]
G.S. Lynn, J.T. Simpson, W.E. Souder.
“Effects of organizational learning and information processing behaviours on new product success”.
Marketing Letter, 8 (1997), pp. 33-39
[Lynn et al., 1999]
G.S. Lynn, R.B. Skov, K.D. Abel.
“Practices that support team learning and their impact on speed to market and new product success”.
Journal of Product Innovation Management, 16 (1999), pp. 439-454
[McAdam y McClelland, 2002]
R. McAdam, J. McClelland.
“Sources of new product ideas and creativity practices in the UK textile industry”.
Technovation, 22 (2002), pp. 113-121
[Menguc y Auh, 2006]
B. Menguc, S. Auh.
“Creating a firm level dynamic capability throuth capitlizing on market orientation and innovativeness”.
Journal of the Academy of Marketing Science, 34 (2006), pp. 63-73
[Menon et al., 2002]
A. Menon, J. Chowdhury, B.A. Lukas.
“Antecedents and outcomes of new product development speed: An interdisciplinary conceptual framework”.
Industrial Marketing Management, 31 (2002), pp. 317-328
[Meyer y Utterback, 1995]
C. Meyer, J.M. Utterback.
“Product development cycle time an commercial success”.
IEEE Transations on Engineering Management, 42 (1995), pp. 297-304
[Milliken, 1987]
F.J. Milliken.
“Three types of perceived uncertainty about the environment: state, effect, and response uncertainty”.
The Academy of Management Review, 12 (1987), pp. 133-143
[Molina y Munuera, 2009]
F.J. Molina, J.L. Munuera.
“The Joint impact of quality and innovativeness on short-term new product performance”.
Industrial Marketing Management, 38 (2009), pp. 984-993
[Montoya-Weiss y Calantone, 1994]
M.M. Montoya-Weiss, R. Calantone.
“Determinants of new product performance: a review and meta-analysis”.
Journal of Product Innovation Management, 11 (1994), pp. 397-417
[Moorman y Miner, 1998]
C. Moorman, A. Miner.
“Organizational improvisation and organizational memory”.
Academy of Management Review, 23 (1998), pp. 698-723
[Murray y Chao, 2005]
J.Y. Murray, M. Chao.
“A cross-team framework of international knowledge acquisition on new product development capabilities and new product market performance”.
Journal of International Marketing, 13 (2005), pp. 54-78
[Oldham y Cummings, 1996]
G.R. Oldham, A. Cummings.
“Employee creativity: personal and contextual factors at work”.
Academy of Management Journal, 39 (1996), pp. 607-634
[Podsakoff et al., 2003]
P.M. Podsakoff, S.B. Mackenzie, J.Y. Lee, N.P. Podsakoff.
“Common method biases in behavioural research: a critical review of the literature and recommended”.
Journal of Applied Psychology, 88 (2003), pp. 879-903
[Rindfleisch y Moorman, 2001]
A. Rindfleisch, C. Moorman.
“The Acquisition and utilization of information in new product alliances: a strength-of-ties perspectives”.
Journal of Marketing, 65 (2001), pp. 1-18
[Rodríguez et al., 2008]
J. Rodríguez, A.I. Rodríguez, J. GUTIÉRREZ.
“Order, positioning, scope and outcomes of market entry”.
Industrial Marketing Management, 37 (2008), pp. 154-166
[Rodríguez et al., 2011]
J. Rodríguez, A.I. Rodríguez, J. GUTIÉRREZ.
“Influencia de los recursos de marketing en los resultados de la estrategia de lanzamiento de nuevos productos”.
Revista Española de Investigación de Marketing ESIC, 15 (2011), pp. 35-69
[Rui et al., 2008]
M. Rui, J. Yang, J. Hutchinson, J. Wang.
“Managing knowledge for new product performance in the high technology industry”.
International Journal of Technology Management, 41 (2008), pp. 96-108
[Shalley et al., 2000]
C.E. Shalley, L.L. Gilson, T.C. Blum.
“Matching creativity requirement and the work environment: effects on satisfactions and intentions to leave”.
Academy of Management Journal, 43 (2000), pp. 215-223
[Sherman et al., 2005]
J.D. Sherman, D. Berkowitz, W.E. Souder.
“New product development performance and the interaction of cross-functional integration and knowledge management”.
Journal of Product Innovation Management, 22 (2005), pp. 399-411
[Sherman et al., 2000]
J.D. Sherman, W.D. Souder, S.A. Jenssen.
“Differential effects of the primary forms of cross functional integration on product development cycle time”.
Journal of Product Innovation Management, 17 (2000), pp. 257-267
[Sivadas y Dwyer, 2000]
E. Sivadas, F.R. Dwyer.
“An examination of organizational factors influencing new product success in internal and alliance-based processes”.
Journal of Marketing, 64 (2000), pp. 31-49
[Slater et al., 2010]
S.F. Slater, T.M. Hult, E.M. Olson.
“Factors influencing the relative importance of marketing strategy creativity and marketing strategy implementation effectiveness”.
Industrial Marketing Management, 39 (2010), pp. 551-559
[Song y Montoya-Weiss, 1998]
X.M. Song, M.M. Montoya-Weiss.
“Critical development activities for really new versus incremental products”.
Journal of Product Innovation Management, 15 (1998), pp. 124-135
[Song et al., 2005]
M. Song, H. Van der Bij, M. Weggeman.
“Determinants of the level of knowledge application: a knowledge-based and information-processing perspective”.
Journal of Product Innovation Management, 22 (2005), pp. 430-444
[Spender, 1996]
J.C. Spender.
“Making knowledge the basis of a dynamic theory of the firm”.
Strategic Management Journal, 17 (1996), pp. 45-62
[Tatikonda y Montoya-Weiss, 2001]
M.V. Tatikonda, M.M. Montoya-Weiss.
“Integrating operations and marketing perspectives of product innovation: the influence of organizational process factors and capabilities on development performance”.
Management Science, 47 (2001), pp. 151-172
[Thornhill, 2006]
S. Thornhill.
“Knowledge, innovation and firm performance in high- and low-technology regimes”.
Journal of Business Venturing, 21 (2006), pp. 687-703
[Tierney y Farmer, 2002]
P. Tierney, S.M. Farmer.
“Creative self-efficacy: Its potential antecedents and relationship to creative performance”.
Academy of Management Journal, 45 (2002), pp. 1137-1148
[Vázquez-Casielles et al., 2001]
R. Vázquez-Casielles, M.L. Santos-Vijande, L.I. Álvarez-González.
“Market orientation, innovation and competitive strategies in industrial firms”.
Journal of Strategic Marketing, 9 (2001), pp. 1-22
[Ward, 2004]
T.B. Ward.
“Cognition, creativity, and entrepreneurship”.
Journal of Business Venturing, 19 (2004), pp. 173-188
[Wilton y Myers, 1986]
P.C. Wilton, J.G. Myers.
“Task, expectancy, and information assessment effects in information utilization processes”.
Journal of Consumer Research, 12 (1986), pp. 120-144
[Yang y Liu, 2006]
J. Yang, C.-H. Liu.
“New product development: an innovation diffusion perspective”.
Journal of High Technology Management Research, 17 (2006), pp. 17-26
[Zhang et al., 2009]
J. Zhang, S. Hoening, A. Di Benedetto, R.A. Lancioni, A. Phatak.
“What contributes to the enhanced use of customer, competition and technology knowledge for product innovation performance? A survey of multinational industrial companies’ subsidiaries operating in China”.
Industrial Marketing Management, 38 (2009), pp. 207-218
Este artículo ha sido realizado con la ayuda financiera del Ministerio de Educación y Ciencia (ECO 2010_21546) y de la Fundación Séneca – Agencia de Ciencia y Tecnología de la Región de Murcia (n° 08663/PHCS/2008). Asimismo ha sido apoyado por la Beca FPU AP2008-03879 del Ministerio de Educación otorgada al primer firmante.
Copyright © 2012. ESIC and AEMARK
