Recibido 20 Agosto 2012. Aceptado 02 Enero 2013
Información del artículo
RESUMEN
Este trabajo estudia la influencia de la orientación al mercado de la red en el resultado internacional de las nuevas empresas internacionales a través de su efecto en la generación de capacidades dinámicas de absorción e innovación por parte de éstas. Estas capacidades, en función de su distinta naturaleza, favorecen la aplicación de una doble función en la gestión del conocimiento en la empresa, de exploración y explotación. Los resultados obtenidos en el contraste del modelo de ecuaciones estructurales propuesto confirman que la orientación al mercado de la red facilita el desarrollo de una capacidad dinámica de absorción de naturaleza exploratoria en las nuevas empresas internacionales y que, a partir de ésta, la empresa desarrolla la capacidad de explotar el conocimiento a través de innovaciones, que tienen su traducción en la consecución de unos resultados internacionales superiores.
Palabras clave:
Orientación al mercado de la red
capacidades dinámicas
capacidad de absorción
capacidad de innovación
resultado internacional
nuevas empresas internacionales
ABSTRACT
This paper studies the influence of network market orientation on the international performance of international new ventures through its effect on the generation of dynamic innovative and absorptive capabilities by the latter. These capabilities, according to their different nature, favour the application of a dual function on the company knowledge management, exploration and exploitation. The results obtained in the contrast of the proposed structural equation model confirm that network market orientation facilitates the development of an exploratory dynamic absorptive capability by international new ventures. It is from this capability that the company develops the capacity to exploit knowledge through innovations, which have their translation in a superior international performance.
Keywords:
Network market orientation
dynamic capabilities
absorptive capability
innovative capability
international performance
international new ventures
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Los autores agradecen el apoyo proporcionado por Bancaixa a través del proyecto de investigación “La importancia de la primera cita. Relevancia de la “huella” del primer acuerdo empresarial en el crecimiento internacional de las nuevas empresas” (P11B2009-44).
Autor de contacto: Profesor Contratado Doctor de Marketing. Departamento de Administración de Empresas y Marketing, Campus del Riu See, s/n. 12071 Castellón, España.
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