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Redefining success in innovative crowdfunding projects: Empirical evidence of effective mindful consumption promotion in Kickstarter
Ana M. Gómez-Olmedoa,b,
Corresponding author
ana.gomez@esic.university

Corresponding author: Department of Marketing, ESIC Business & Marketing School, Avenida de Valdenigrales s/n. 28223 Pozuelo de Alarcón, Madrid, Spain.
, María Eizaguirre Diégueza,b, Jose Antonio Vicente Pascualc
a Department of Marketing, ESIC University, Madrid, Spain
b Department of Marketing, ESIC Business & Marketing School, Avenida de Valdenigrales s/n. 28223 Pozuelo de Alarcón, Madrid, Spain
c Department of Quantitative Methods, ESIC University- ESIC Business & Marketing School, Avenida de Valdenigrales s/n. 28223 Pozuelo de Alarcón, Madrid, Spain
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ISSN: 2444569X
Original language: English
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