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Applying the technology acceptance model to online self-learning: A multigroup analysis
Juan Antonio Márquez Garcíaa,
,1
, Cristina Gallego Gómezb,1, Alicia Tapia Lópezc,1, Matthew J. Schlosserd,1
a ESIC University, Department of Market Research and Quantitative Methods, Avda. Valdenigrales, S/N, 28223 Pozuelo de Alarcón, Madrid, Spain
b Universidad Rey Juan Carlos, Department of Applied Economics, Paseo de los Vinateros S/N, 28032 Madrid, Spain
c ESIC University, Department of Communication and Advertising, Avda. Valdenigrales, S/N, 28223 Pozuelo de Alarcón, Madrid, Spain
d ESIC University, Languages Department, Avda. Valdenigrales, S/N, 28223 Pozuelo de Alarcón, Madrid, Spain
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ISSN: 2444569X
Original language: English
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