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Is AI-based digital marketing ethical? Assessing a new data privacy paradox
Jose Ramon Sauraa,
Corresponding author
joseramon.saura@urjc.es

Corresponding author.
, Vatroslav Škareb, Durdana Ozretic Dosenb
a Rey Juan Carlos University, Madrid, Spain
b University of Zagreb, Zagreb, Croatia
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ISSN: 2444569X
Original language: English
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2024 November 30 2 32

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