Two decades of viral marketing landscape: Thematic evolution, knowledge structure and collaboration networks Omer Gibreel; Mohamed M. Mostafa; Ream N. Kinawy; Ahmed R. ElMelegy; Raghid Al Hajj;

Harnessing digital foundations and artificial intelligence synergies: Unraveling the role of digital platforms, artificial intelligence, and strategic adaptability in organizational innovativeness Yi Lin; Zahid Yousaf; Adriana Grigorescu; Norina Popovici;

Exploring gender-based disparities in the digital transformation and sustainable development of SMEs in V4 countries Jaroslav Belas; Tomas Kliestik; Jan Dvorsky; Dalia Streimikiene;