Establishing a two-way transaction pricing model of ¿platform-individual¿ co-creation data property rights Junfeng Liao; Rundong Li;

Identification of the drivers of and barriers to COVID-19 vaccine intake behavior using a mixed-method design: implications from a developing country Arash Kordestani; Pejvak Oghazi; Onur Izmir; Oguz Oypan; Serhat Ozer;

Is AI-based digital marketing ethical? Assessing a new data privacy paradox Jose Ramon Saura; Vatroslav ¿kare; Durdana Ozretic Dosen;