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A step forward in digital communication: Visual abstract in the journal Radiología
Un paso adelante en la comunicación digital: el abstract visual en Radiología
J.A. Merino-Bonillaa,
Corresponding author
jamerino@saludcastillayleon.es

Corresponding author.
, A. Navarro-Ballesterb
a Servicio de Radiodiagnóstico, Hospital Santiago Apóstol, Miranda de Ebro, Spain
b Servicio de Radiodiagnóstico, Hospital General Universitario de Castellón, Castellón, Spain
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    "textoCompleto" => "<span class="elsevierStyleSections"><p id="par0005" class="elsevierStylePara elsevierViewall">The digital age has changed our world through the creation of cyber infrastructures that enable information exchanges between people located in the most distant parts of the world&#46; Today&#44; social networks are a means of both social interaction and access to knowledge&#44; and there has been a proliferation of scientific and professional online profiles&#46; Due to the immense amount of information sources available at the click of a button&#44; users increasingly expect messages to be clearer and more concise&#46; The dissemination of scientific literature needs to adapt to the &#8216;rules of the game&#8217;&#44; from which it is not exempt&#46; Several scientific journals are adapting to this context by creating visual abstracts to share the results and main conclusions of the articles they publish&#46;</p><p id="par0010" class="elsevierStylePara elsevierViewall">A visual abstract is a graphical representation of the same key points that are normally contained in a textual abstract&#46;<a class="elsevierStyleCrossRef" href="#bib0005"><span class="elsevierStyleSup">1</span></a> This new way of communicating professional findings has a number of advantages over conventional methods&#44; such as the increased effectiveness of using succinct visual formats to convey data to readers&#44; and greater dissemination through digital media&#46; This increased visibility of the article is intended to improve the metrics of the authors and the journal&#46; A study analysing the impact of articles on nephrology that were shared on Twitter revealed that those articles that were promoted using a visual abstract received more than twice as many views as those that only used citations&#44; and user engagement with comments was also five times greater&#46;<a class="elsevierStyleCrossRef" href="#bib0010"><span class="elsevierStyleSup">2</span></a> Another study that focused on the dissemination of articles on Twitter compared the impact of papers on geriatrics that used visual abstracts with those that did not&#46; The result was that the former obtained more than five times the number of views&#44; almost five times the number of retweets&#44; and three times as many &#8216;likes&#8217;&#44; in half the time&#46;<a class="elsevierStyleCrossRef" href="#bib0015"><span class="elsevierStyleSup">3</span></a> Yet another study&#44; this time examining the impact of articles on surgery that were shared on Twitter&#44; yielded even better results&#44; with up to an eight-fold increase in views and retweets for papers with visual abstracts&#46;<a class="elsevierStyleCrossRef" href="#bib0020"><span class="elsevierStyleSup">4</span></a> While this data set is complementary to traditional metrics&#44; it is not always easy to interpret its real impact on the dissemination of a scientific article&#46; With this in mind&#44; several companies have emerged which offer services related to the quantification of these new parameters &#40;number of mentions&#44; captures&#44; citations&#44; sources&#44; authors&#44; usage&#44; etc&#46;&#41; and the creation of more objective and comparable indices&#44; such as Altmetric&#44; PlumX Metrics&#44; Impactstory or PLOS Article-level metrics&#46;<a class="elsevierStyleCrossRef" href="#bib0025"><span class="elsevierStyleSup">5</span></a></p><p id="par0015" class="elsevierStylePara elsevierViewall">The incorporation of visual abstracts in <span class="elsevierStyleItalic">Radiolog&#237;a</span> was announced by Dr&#46; Garc&#237;a Villar in a previous editorial&#44;<a class="elsevierStyleCrossRef" href="#bib0030"><span class="elsevierStyleSup">6</span></a> and we hope to consolidate the practice during 2023&#44; applying it to all &#39;Update in Radiology&#39; and &#39;Original&#39; articles&#46; A standard template and brief guide have been created and made available in the journal&#39;s author guidelines in an attempt to aid authors and encourage a degree of uniformity in design&#46;<a class="elsevierStyleCrossRef" href="#bib0035"><span class="elsevierStyleSup">7</span></a> As with manuscripts and other documents submitted to the Editorial Manager&#174; platform&#44; visual abstracts will be evaluated by the reviewers and editor assigned to the article&#44; who may propose changes to ensure they meet the established criteria&#46; This undoubtedly implies a little extra effort on all sides&#59; it may also necessitate specific training or time spent searching for resources on statistics and data visualisation&#44; icons&#44; fonts or infographics&#46; In short&#44; it provides our community with a new learning opportunity&#44; a digital communication strategy to be explored&#44; and another step forward for <span class="elsevierStyleItalic">Radiolog&#237;a</span> in its unwavering commitment to continuous improvement<a class="elsevierStyleCrossRef" href="#bib0040"><span class="elsevierStyleSup">8</span></a> and quality&#46;</p><p id="par0020" class="elsevierStylePara elsevierViewall">For maximum effect&#44; a visual abstract has to be clear&#44; concise and effective&#46;<a class="elsevierStyleCrossRef" href="#bib0045"><span class="elsevierStyleSup">9</span></a> It must therefore be meticulously planned&#44; with a focus on summarising the information as much as possible to achieve a harmonious and balanced layout that comprises visual elements &#40;icons&#44; graphs&#44; tables&#44; etc&#46;&#41;&#59; it should be arranged in a uniform style with a minimum amount of text&#46; Readability can be improved and content made more appealing with a top-to-bottom or left-to-right organisation and the use of images and fonts of different types and sizes&#44; without the need for headings&#46; The ultimate goal is to generate immediate interest in the reader&#44; so that they will decide to share the visual abstract on social media or access the full text of the article&#46;</p><p id="par0025" class="elsevierStylePara elsevierViewall">Although not fully exploited at present&#44; visual abstracts have great potential&#46; They can make our work more visible and are a useful tool for the scientific community whose members&#8212;given the huge number of radiology publications that exist&#8212;find it hard to identify and cite new studies&#44; even when they include important contributions&#46;<a class="elsevierStyleCrossRef" href="#bib0050"><span class="elsevierStyleSup">10</span></a> Being an image-based speciality&#44; radiology has the opportunity to spearhead the development of visual abstract models that are didactic and appealing to the reader&#44; without sacrificing scientific quality&#46; In response to the prevailing demand for brief content that characterises social networks&#44; the future dissemination of radiology research will undoubtedly involve visual abstracts&#46;</p></span>"
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Original language: English
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