Article information
RESUMEN
La capacidad para desarrollar nuevos productos en respuesta a las necesidades cambiantes del mercado constituye una de las claves para la supervivencia a largo plazo de una empresa. Este trabajo examina el impacto de la revisión del conocimiento sobre la creatividad, la velocidad al mercado y el resultado de la innovación de producto. También se analiza el efecto moderador de las características del mercado. A través de una muestra de 197 empresas innovadoras, los resultados indican que la revisión del conocimiento desempeña un papel importante, directa e indirectamente, a través de la creatividad de los nuevos productos y la velocidad al mercado, en la mejora del resultado de los nuevos productos. Asimismo se confirma que el impacto de la revisión del conocimiento sobre las variables analizadas varía en función del nivel de competencia existente en el mercado.
Palabras clave:
Revisión del conocimiento
Creatividad
Velocidad al mercado
Intensidad competitiva
Resultados de los nuevos productos
ABSTRACT
The ability to develop new products in response to changing market needs is key to the long-term survival of a firm. This study investigates the impact of knowledge reviewing on new product creativity, speed-to-market and new product performance. It also examines the moderating effect of marketplace characteristics. Based on a survey of 197 manufacturing firms, our results indicate that knowledge reviewing plays an important role in enhancing new product performance, both directly and indirectly, through new product creativity and speed-to-market. The data analysis also shows that the effects of knowledge reviewing on these variables are contingent on the levels of market competition.
Keywords:
Knowledge reviewing
Creativity
Speed-to-market
Competitive intensity
New product performance
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Este artículo ha sido realizado con la ayuda financiera del Ministerio de Educación y Ciencia (ECO 2010_21546) y de la Fundación Séneca – Agencia de Ciencia y Tecnología de la Región de Murcia (n° 08663/PHCS/2008). Asimismo ha sido apoyado por la Beca FPU AP2008-03879 del Ministerio de Educación otorgada al primer firmante.
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