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Introducing Personal Social Responsibility as a key element to upgrade CSR
Introducción de la responsabilidad social personal como elemento clave de mejora de la RSC
S. López Davisa,
Corresponding author
sylvia.lopez@um.es

Corresponding author at: Cátedra de Responsabilidad Social Corporativa, Facultad de Economía y Empresa, Universidad de Murcia, CP. 30100, Campus Universitario de Espinardo, Murcia, Spain. Tel.: +34 868 887 822; fax: +34 868 887 986.
, L. Marín Rivesb, S. Ruiz de Mayaa
a Cátedra de Responsabilidad Social Corporativa, Universidad de Murcia, Murcia, Spain
b Departamento de Comercialización e Investigación de Mercados, Universidad de Murcia, Murcia, Spain
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ISSN: 24449695
Original language: English
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