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The impact of congruence between the CSR activity and the company's core business on consumer response to CSR
Impacto de la congruencia de las acciones de RSC y la actividad principal de la empresa en la respuesta del consumidor
J.V. García-Jiméneza, S. Ruiz-de-Mayab,
Corresponding author
salvruiz@um.es

Corresponding author.
, I. López-Lópezb
a University of Murcia, Murcia, Spain
b Department of Marketing, University of Murcia, Murcia, Spain
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ISSN: 24449695
Original language: English
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