covid
Buscar en
Cuadernos de Economía y Dirección de la Empresa CEDE
Toda la web
Inicio Cuadernos de Economía y Dirección de la Empresa CEDE La internacionalización de la empresa: El conocimiento experimental como derter...
Información de la revista
Vol. 12. Núm. 39.
Páginas 123-149 (junio 2009)
Compartir
Compartir
Descargar PDF
Más opciones de artículo
Vol. 12. Núm. 39.
Páginas 123-149 (junio 2009)
Open Access
La internacionalización de la empresa: El conocimiento experimental como derterminante del resultado en mercados exteriores
The Firm's Internationalization: The Experiential Knowledge as Determinant of Performance in Foreign Markets
Visitas
4360
Julia Martín Armario
, M. Ángeles Rastrollo Horrillo**, Eva M. González Robles***
* Profesora Contratada Doctora. Codirectora de la Cátedra Extenda de Internacionalización de la UMA. Universidad de Málaga. Departamento de Economía y Administración de Empresas. Facultad de Ciencias Económicas y Empresariales. Campus El Ejido s/n. 29071 Málaga (España)
** Profesora Titular de Universidad. Codirectora de la Cátedra Extenda de Internacionalización de la UMA. Universidad de Málaga
*** Profesora Colaboradora. Universidad de Málaga
Este artículo ha recibido

Under a Creative Commons license
Información del artículo
Resumen
Bibliografía
Descargar PDF
Estadísticas
Resumen

Este artículo aborda el proceso de internacionalización de la empresa, utilizando las aportaciones de la Teoría de la Empresa Basada en el Conocimiento (TBC) para complementar la literatura sobre negocios internacionales y desarrollar un marco conceptual sobre la contribución del conocimiento experimental en la obtención de mejores resultados en los mercados exteriores. Para ello, utilizando la metodología SEM, se relacionan los distintos niveles de conocimiento experimental sobre el stock de conocimiento de la empresa y la influencia de este stock en la adaptación de las capacidades organizativas a su entorno de mercado. Asimismo, se aporta evidencia empírica que relaciona la Gestión del Conocimiento con los resultados que una muestra de pequeñas y medianas empresas exportadoras andaluzas obtienen en mercados exteriores.

Palabras clave:
Internacionalización
gestión del conocimiento
resultados de exportación
pequeñas y medianas empresas
Abstract

This article examines the internationalization process of the firms, integrating contributions from the knowledge-based theory of the firm and the literature on international business to develop a conceptual framework for the contribution of experiential knowledge to improved performance in foreign markets. For this purpose, the structural equation modeling methodology is used to relate the different levels of experiential knowledge with the firm's stock of knowledge and the influence of this stock of knowledge on the adaptation of organizational capabilities to the market environment. Likewise, the work provides empirical evidence relating knowledge management to foreign market performance in a sample of Spanish small and medium-sized export firms.

Keywords:
Knowledge management
internationalization
export performance
small and medium-sized firms
El Texto completo está disponible en PDF
Referencias bibliográficas
[Anderson and Gatignon, 1986]
E. Anderson, H. Gatignon.
Modes of foreign entry: A transaction cost analysis and propositions.
Journal of International Business Studies, vol. 17 (1986), pp. p.1-p.25
[Anderson and Gerbing, 1988]
J.C. Anderson, D.W. Gerbing.
Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach.
Psychological Bulletin, vol. 103 (1988), pp. 411-423
[Andersson, 2004]
S. Andersson.
Internationalization in different industrial contexts.
Journal of Business Venturing, 19 (2004), pp. 851-875
[Andersson and Wictor, 2003]
S. Andersson, I. Wictor.
Innovative internationalisation in new firms: Bornglobal – The Swedish case.
Journal of International Entrepreneurship, vol. 1 (2003), pp. 249-276
[Armstrong and Overton, 1977]
J.S. Armstrong, T.S. Overton.
Estimating non response bias mail surveys.
Journal of Marketing Research, (1977), pp. 396-402
[Ayal and Zif, 1979]
I. Ayal, J. Zif.
Market expansion strategies in multinational marketing.
Journal of Marketing, vol. 43 (1979), pp. 84-94
[Babin and Boles, 1998]
B.J. Babin, J.S. Boles.
Employee behaviour in a service environment: A model and test of potential differences between men a women.
Journal of Marketing, vol. 62 (1998), pp. 72-86
[Bagozzi, 1994]
R.P. Bagozzi.
«Structural Equation Model in Marketing Research: Basic Principles», en Principles of Marketing Research.
Blackwell Publishers, (1994),
[Bagozzi and Yi, 1988]
R.P. Bagozzi, Y. Yi.
On the Evaluation of Structural Equation Models.
Journal of the Academy of Marketing Science, 16 (1988), pp. 74-94
[Barney, 1991]
J.B. Barney.
Firm Resources and Sustained Competitive Advantage.
Journal of Management, vol. 17 (1991), pp. 99-120
[Benito and Welch, 1997]
G. Benito, L.S. Welch.
Foreign Market Servicing: Beyong Choice of entry Mode.
Strategic Management in a Global Economy, pp. 339-352
[Bilkey and Tesar, 1977]
W.J. Bilkey, G. Tesar.
The Export Behavior of Smaller Wisconsin Manufacturing Firms.
Journal of International Business Studies, vol. 9 (1977), pp. 93-98
[Blair and Zinkhan, 2006]
E. Blair, G.M. Zinkhan.
Nonresponse and generalizability in academia research.
Journal of the Academy of Marketing Science, (2006), pp. 4-7
[Blomstermo and Sharma, 2003]
A. Blomstermo, D. Sharma.
A critical review of time in the internationalization process of firms.
Journal of Global Marketing, vol. 16 (2003), pp. 53
[Blomstermo et al., 2004]
A. Blomstermo, K. Eriksson, D. Sharma.
Domestic Activity and Knowledge Development in the Internationalization Process of Firms.
Journal of International Entrepreneurship, vol. 2 (2004), pp. 239-258
[Blomstermo et al., 2004a]
A. Blomstermo, K. Eriksson, A. Lindstrand, D. Sharma.
The perceived usefulness of network experiential knowledge in the internationalizing firm.
Journal of International Management, vol. 10 (2004), pp. 355-373
[Bloodgoog et al., 1996]
J.M. Bloodgoog, H.J. Sapienza, J.G. Almeida.
The Internationalization of New High-Potential U.S. Ventures: Antecedents and Outcomes.
Entrepreneurship Theory and Practice, vol. 20 (1996), pp. 61-76
[Brown and Duguid, 1998]
J. Brown, P. Duguid.
Organizing knowledge.
California Management Review, vol. 40 (1998), pp. 90-111
[Buckley and Casson, 1976]
P.J. Buckley, M.C. Casson.
The Future of Multinational Enterprise.
McMillan, (1976),
[Buckley and Casson, 1985]
P.J. Buckley, M.C. Casson.
The Economic Theory of the Multinational Enterprise.
McMillan, (1985),
[Calof and Beamish, 1995]
J.L. Calof, P.W. Beamish.
Adapting to Foreign Markets: Explaining Internationalization.
International Business Review, vol. 4 (1995), pp. 115-131
[Cavusgil, 1980]
S.T. Cavusgil.
On the internationalization process of firms.
Europeans Research, (1980), pp. 273-354
[Cavusgil and Zou, 1984]
S.T. Cavusgil, S. Zou.
Marketing Strategic-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures.
Journal of Marketing, vol. 58 (1984), pp. 1-21
[Davenport et al., 2001]
Th. Davenport, L. Prusak.
Conocimiento en acción. Cómo las organizaciones manejan lo que saben.
1.ª ed, Buenos Aires, (2001),
[Decarolis and Deeds, 1999]
D.M. Decarolis, D.L. Deeds.
The impact of stocks and flows of organizacional knowledge on firm performance: an empirical investigation of the biotechnology industry.
Strategic Management Journal, vol. 20 (1999), pp. 953-968
[Denis and Depelteau, 1985]
J.E. Denis, D. Depelteau.
Market knowlodge, diversification and export expansion.
Journal of International Business Studies, vol 16 (1985), pp. 77-89
[Dibella and Nevis, 1998]
A. Dibella, E. Nevis.
How organizations learn: An integrated strategy for building learning capacity.
Jossey-Bass, (1998),
[Dunning, 1979]
J.H. Dunning.
«Explaining Changing Pattnerns of International Production: In Defence of the Eclectic Theory».
Oxford Bulletin of Economics and Statistics, vol. 41 (1979), pp. 269-295
[Dunning, 1980]
J.H. Dunning.
«Toward an Eclectic Theory of International Production: Some Empirical Test».
Journal of International Business Studies, vol. 11 (1980), pp. 9-30
[Dunning, 1988]
J.H. Dunning.
«The Eclectic Paradigm of International Production: A Restatement and Some Possible Extensions».
Journal of International Business Studies, vol. 19 (1988), pp. 1-31
[Eisenhardt and Martin, 2000]
K.M. Eisenhardt, J.A. Martin.
Dynamic Capabilities: What are They.
Strategic Management Journal, vol. 21 (2000), pp. 1105-1121
[Eriksson and Chetty, 2003]
J. Eriksson, S. Chetty.
The effect of experience and absorptive capacity on foreign market knowledge.
International Business Review, vol. 12 (2003), pp. 673-695
[Eriksson et al., 1997]
J. Eriksson, A. Johanson, A. Majkgard, D. Sharma.
Experiential Knowledge and Cost in the Internationalisation Process.
Journal of International Business Studies, vol.28 (1997), pp. 337-360
[Eriksson et al., 2000]
J. Eriksson, A. Johanson, A. Majkgard, D. Sharma.
Variation in the Internationalization Process.
International Studies in Management and Organization, vol. 30 (2000), pp. 26-44
[Eriksson et al., 2001]
J. Eriksson, A. Johanson, A. Majkgard, D. Sharma.
Time and experience in the internationalization process.
Zeitschrift für Betriebswirtschaft, vol. 71 (2001), pp. 21-42
[Evangelista, 1994]
F.U. Evangelista.
Export performance and its determinants: some empirical evidence from Australian manufacturing firms.
Advice International Marketing, vol. 6 (1994), pp. 207-229
[Fiol and Lyles, 1985]
C.M. Fiol, M.A. Lyles.
Organizational Learning.
Academy of Management Review, vol. 10 (1985), pp. 803-816
[Forsgren, 2000]
Forsgren, M. (2000), «Some Critical Notes on Learning in the Uppsala Internationalization Process Model», Working papers. Department of Business Studies Uppsala University.
[Forsgren, 2001]
Forsgren, M. (2001), «The concept of learning in the Uppsala Internationalization Process Model: A critical review», Working papers, Department of Business Studies Uppsala University.
[Gerlinger et al., 1989]
J.M. Gerlinger, P.W. Beamish, R. Da Costa.
Divertification Strategy and Internationalizacion: Implications for MNE Performance.
Strategic Management Journal, vol. 10 (1989), pp. 109-119
[Ghemawat, 1991]
P. Ghemawat.
Commitment: The Dynamic of Strategy.
The Free Press, (1991),
[Grant, 1996a]
R.M. Grant.
Prospering in Dinamically Competitive Environments: Organizational Capability as Knowledge Integration.
Organization Science, vol. 7 (1996), pp. 375-387
[Grant, 1996b]
R.M. Grant.
Toward a Knowledge-Based Teory of the Firm.
Strategic Management Journal, vol. 17 (1996), pp. 109-122
[Grant, 1996c]
R.M. Grant.
Shifts in the world economy: the drivers of knowledge management.
Knowledge Horizons: the present and the promise of Knowledge Management, 1.ª, pp. 27-53
[Gundlach et al., 1995]
G. Gundlach, R.S. Achrol, J.T. Mentzer.
The Structure of Commitment in Exchange.
Journal of Marketing, vol. 59 (1995), pp. 78-92
[Haas and Hansen, 2005]
M.R. Haas, M.T. Hansen.
When using knowledge ca hurt performance: The value of organizational capabilities in a management consulting company.
Strategic Management Journal, vol. 26 (2005), pp. 1-24
[Hadjikhani, 1997]
A. Hadjikhani.
A note on the criticisms against the internationalization process model.
Management International Review, vol. 37 (1997), pp. 43-66
[Hadley and Wilson, 2003]
R.D. Hadley, H.I.M. Wilson.
The network model of internationalisation and experiential knowledge.
International Business Review, vol. 12 (2003), pp. 697-717
[Hoegl and Schulze, 2005]
W.M. Hoegl, A. Schulze.
How to support knowledge creation in new product development: An investigation of knowledge management methods.
European Management Journal, vol. 23 (2005), pp. 263-273
[Holmlund and Kock, 1998]
M. Holmlund, S. Kock.
Relationships and the Internationalization of Finnish Small and Medium-sized Companies.
International Small Business Journal, vol. 16 (1998), pp. 46-63
[Hymer, 1976]
S. Hymer.
The international operations of national firms: A study of direct foreing investment.
MIT Press, (1976),
[Hymer, 1960]
S. Hymer.
Massachussetts. Publicación a título póstumo de su tesis doctoral.
Universidad de Cambridge, (1960),
[Jaworski and Kohli, 1993]
B.J. Jaworski, A.K. Kohli.
Market Orientation: Antecedents and Consequences.
Journal of Marketing, vol. 57 (1993), pp. 53-70
[Johanson and Mattson, 1988]
J. Johanson, L.G. Mattson.
Internationalization in Industrial Systems: A Network Approach.
Strategies en Global Competition,
[Johanson and Vahlne, 1977]
J. Johanson, J.E. Vahlne.
The internationalization process of the firm: A model of knowledge development and increasing forein market commitments.
Journal of International Business Studies, vol 8 (1977), pp. 23-32
[Johanson and Vahlne, 1990]
J. Johanson, J.E. Vahlne.
The mechanism of internationalization.
International Marketing Review, vol. 7 (1990), pp. 11-24
[Johanson and Vahlne, 2003]
J. Johanson, J.E. Vahlne.
Business Relationship Learning and Commitment in the Internationalization Process.
Journal of International Entrepreneurship, vol. 1 (2003), pp. 83-101
[Katsikeas et al., 2000]
C.S. Katsikeas, L.C. Leonidou, N.A. Morgan.
Firm-level export performance assessment: Review, evaluation and development.
Journal of the Academy of Marketing Science, vol 28 (2000), pp. 493-511
[Kearns and Lederer, 2003]
G.S. Kearns, A.L. Lederer.
A resource-based view of strategic IT alignment: how knowledge sharing creates competitive advantage.
Decision Sciences, vol. 34 (2003), pp. 1-29
[Kindleberger, 1969]
C.P. Kindleberger.
American Business Abroad: Six Lectures on Direct Investment.
Yale University Press, (1969),
[Kuemmerle, 2002]
W. Kuemmerle.
Home base and knowledge management in international ventures.
Journal Business Venturing, 17 (2002), pp. 99-122
[Lamb and Liesch, 2002]
P.W. Lamb, P.W. Liesch.
The internationalization process of the smaller firm: Re-framing the relationship between market commitment, knowledge and involvement.
Management International Review, vol 42 (2002), pp. 2-27
[Lane et al., 2001]
P.J. Lane, J.E. Salk, M.A. Lyles.
Absorptive Capacity, Learning and Performance in International Joint Ventures.
Strategic Management Journal, vol. 22 (2001), pp. 1139-1161
[Li and Cavusgil, 2000]
T. Li, S.T. Cavusgil.
Decomposing the effects of market knowledge competence in new product export: a dimensionality analysis.
European Journal of Marketing, vol. 34 (2000), pp. 57-79
[Lord and Ranft, 2000]
M.D. Lord, A.L. Ranft.
Organizational Learning About New International Markets: Exploring the Internal Transfer of Local Market Knowledge.
Journal of International Business Studies, vol. 31 (2000), pp. 573-589
[Louter et al., 1991]
P. Louter, C. Ouwekerk, B.A. Bakker.
An Inquiry Into Successful Exporting.
European Journal of Marketing, vol. 25 (1991), pp. 7-23
[Luo, 1999]
Y. Luo.
Time Based Experience and International Expansion: The Case of an Emerging Economy.
Journal of Mangement Studies, vol. 36 (1999), pp. 505-534
[Mackenzie et al., 1998]
S.B. Mackenzie, P.M. Podsakoff, M. Ahearne.
Some possible antecedents and consequences of in-role and extra-role salesperson performance.
Journal of Marketing, vol. 62 (1998), pp. 87-98
[Madsen and Servais, 1997]
T.K. Madsen, P. Servais.
The Internationalization of Born Globals: An Evolutionary Process.
International Business Review, vol. 6 (1997), pp. 561-583
[McDougall and Oviatt, 2000]
P. McDougall, B.M. Oviatt.
International entrepreneurship: The intersection of two research paths.
Academy of Management Journal, vol. 43 (2000), pp. 902-908
[McDougall, : Oviatt and Shrader, 2003]
P. McDougall, B.M. Oviatt, R.C. Shrader.
A comparison of international and domestic new ventures.
Journal of International Entrepreneurship, vol. 1 (2003), pp. 59-82
[Morgan et al., 2003]
N.A. Morgan, S. Zou, D.W. Vordhies, C.S. Katsikeas.
Experiential an Informational Knowledge, Architectural Marketing Capabilities, and the Adaptive Performance of Export Ventures: A Cross-National Study.
Decisions Sciences, vol 34 (2003), pp. 287-321
[Morgan and Katsikeas, 1998]
R.E. Morgan, C.S. Katsikeas.
Exporting Problems of Industrial Manufactures.
Industrial Marketing Management, vol. 27 (1998), pp. 161-176
[Nahapiet and Ghoshal, 1998]
J. Nahapiet, S. Ghoshal.
Social capital, intellectual capital, and the organizacional advantage.
Academy of Management Review, vol 23 (1998), pp. 242-266
[Nonaka, 1994]
I. Nonaka.
A Dynamic Theory of Organizational Knowledge Creation.
Organization Science, vol. 5 (1994), pp. 14-37
[Nonaka and Takeuchi, 1995]
I. Nonaka, H. Takeuchi.
The Knowledge Creating Company.
Oxford University Press, (1995),
[Nonaka and Takeuchi, 1998]
I. Nonaka, H. Takeuchi.
A theory of the firm's knowledge creation dynamics.
The Dynamic firm: The role of technology, strategy; organization, and regions, pp. 214-241
[Nonaka et al., 2000]
I. Nonaka, R. Toyama, A. Nagata.
A firm as a Knowledge-creating Entity: a new perspectiva on the theory of the firm.
Industrial and Corporate Change, vol. 9 (2000), pp. 1-20
[O’Dell et al., 2001]
C.M. O’Dell, C.J. Grayson, N. Essaides.
Si tan sólo supiéramos lo que sabemos.
Griker y Asociados, (2001),
[O’Dell et al., 1998]
C.M. O’Dell, C.J. Grayson, N. Essaides.
If only we know what we know: Identification and transfer of internal best practices.
California Management Review, vol. 40 (1998), pp. 154-174
[Pauwels and Matthyssens, 1999]
P. Pauwels, P. Matthyssens.
A strategy process perspective on export withdrawal.
Journal of International Marketing, vol. 7 (1999), pp. 10-35
[Peng and York, 2001]
M.W. Peng, A.S. York.
Behind Intermediary Performance in Export Trade: Transactions, Agents, and Resources.
Journal of International Business Studies, vol 32 (2001), pp. 327-346
[Probst et al., 1998]
Probst, G.; Büchel, B. y Raub, S. (1998), «Knowledge as a strategic resource», en G. Von Krogh, J. Roos y D. Kleine (eds.), Knowing in firms: Understanding, managing, and measuring knowledge, Thousand Oaks, CA: Sage, págs. 87-113.
[Rastogi, 2000]
P.N. Rastogi.
Knowledge management and intellectual capital – the new virtuous reality of competitiveness.
Human Systems Management, vol. 19 (2000), pp. 19-26
[Real et al., 2006]
J.C. Real, A. Leal, J.L. Roldán.
La problemática en la medición del aprendizaje organizativo: Una revisión.
Investigaciones Europeas de Dirección y Economía de la Empresa, vol. 12 (2006), pp. 153-166
[Reid, 1984]
S. Reid.
Information Adquisition and Export Entry Decisions in Small Firms.
Journal of Business Research, vol. 12 (1984), pp. 141-157
[Rialp et al., 2005]
A. Rialp, J. Rialp, G. Knight.
The fhenomenon of early internationalizing firms: what do we know after a decade (1993–2003) of scientific inquiry?.
International Business Review, vol. 14 (2005), pp. 147-166
[Rose and Shoham, 2002]
G.M. Rose, A. Shoham.
Export performance and market orientation: Establishing an empirical link.
Journal of Business Research, (2002), pp. 217-225
[Sabherwal and Becerra-Fernández, 2003]
R. Sabherwal, I. Becerra-Fernández.
An empirical study of the effect of knowledge management processes at individual, group an organizacional levels.
Decision Sciences, vol 34 (2003), pp. 225-260
[Shoham, 1998]
A. Shoham.
Export performance: a conceptualization and empirical assessment.
Journal International Marketing, 63 (1998), pp. 59-81
[Simpson and Kujawa, 1974]
C. Simpson, D. Kujawa.
The export decision process: An empirical inquiry.
Journal of International Business Studies, vol. 5 (1974), pp. 107-124
[Sinkula, 1994]
S.F. Sinkula.
Market Information Processing and Organizational Learning.
Journal of marketing, vol. 58 (1994), pp. 35-45
[Slater and Narver, 1994]
S.F. Slater, J.C. Narver.
Does competitive environment moderate the market orientation-performance relationship.
Journal of Marketing, 58 (1994), pp. 46-55
[Spender, 1996]
J.C. Spender.
Making Knowledge the Basis of the Dynamic Theory of the Firm.
Strategic Management Journal, vol. 17 (1996), pp. 45-62
[Subramanian and Venkatraman, 2001]
M. Subramanian, N. Venkatraman.
Determinants of Transnacional New Products Development Capability: Testing the Influence of Transferring and Deploying Tacit Overseas Knowledge.
Strategic Management Journal, vol. 22 (2001), pp. 359-378
[Sunzook, 1978]
F. Sunzook.
How British Infustry Exports.
Marketinf (UK), (1978), pp. 29-34
[Thorpe et al., 2005]
R. Thorpe, R. Holt, A. Macpherson, L. Pittaway.
Using knowledge within small and medium-sized firms: A systematic review of the evidence.
International Journal of Management Reviews, vol. 7 (2005), pp. 257-281
[Wang and Olsen, 2002]
G. Wang, J.E. Olsen.
Knowledge, performance, and exporter satisfaction: An exploratory study.
Journal of Global Marketing, vol 15 (2002), pp. 39-64
[Wensley and Verwijk O'Sullivan, 2000]
A.K.P. Wensley, A. Verwijk O'Sullivan.
Tools of Knowledge Management.
Knowledge Horizons: the present and the promise of Knowledge Management, Massachussets, 1.ª, pp. 113-133
[Wiig, 1997]
K. Wiig.
«Integrating Intellectual Capital and Knowledge Management.
Long Range Planning, vol. 30 (1997), pp. 399-405
[Yip et al., 2000]
G.S. Yip, J. Gómez, J.A. Monti.
The role of the internationalization process in the performance of newly internationalizing firms.
Journal of International Marketing, vol. 8 (2000), pp. 10-36
[Yli-Renko et al., 2001]
H. Yli-Renko, E. Autio, H.J. Sapienza.
Social Capital, Knowledge Acquisition, and Knowledge Exploitation in Young Technology-Based Firms.
Strategic Management Journal, vol 22 (2001), pp. 587-613
[Yu, 1990]
C.M. Yu.
The Experience Effect and Foreign Direct Investment.
Weltwirtschaftliches Archi, vol. 126 (1990), pp. 561-579
Copyright © 2009. ACEDE
Opciones de artículo
es en pt

¿Es usted profesional sanitario apto para prescribir o dispensar medicamentos?

Are you a health professional able to prescribe or dispense drugs?

Você é um profissional de saúde habilitado a prescrever ou dispensar medicamentos