Información del artículo
RESUMEN
Diversos estudios sobre comercio electrónico llevados a cabo en economías desarrolladas han destacado la influencia de impedimentos o barreras del entorno, relativos a aspectos tecnológicos, legales o económicos del mismo, como determinantes de la difusión del comercio electrónico. Pero mientras que con el tiempo algunas empresas que actúan bajo su influencia acaban emprendiendo actividades comerciales en línea, otras en cambio continúan optando por canales convencionales de distribución. Este trabajo propone y examina un modelo integrador en el que se contemplan factores tanto del entorno como de la propia empresa que pueden incidir en la dinámica del comercio electrónico en el conjunto de una economía desarrollada. La validación realizada del mismo, efectuada para España en un periodo de nueve años, permite constatar la contribución relativa de estos factores sobre las compras efectuadas a las empresas que desarrollan iniciativas de comercio electrónico.
PALABRAS CLAVE:
Comercio electrónico
Difusión
Desencadenantes
Barreras
Internet
ABSTRACT
Several studies conducted on electronic commerce in developed economies have highlighted the influence of impediments or barriers. These determinants of electronic commerce diffusion can be technological, legal or economic in nature. However, over time, while some firms that operate under the influence of this environment choose in the end to realize commercial activities on line, others continue to opt instead for conventional channels of distribution. This paper proposes and examines an integrative model that takes into account external environmental factors as well as internal company factors, factors which may influence the dynamics of electronic commerce within a developed economy on the whole. The validation of this model, which concerns the Spanish market over a defined period of nine years, demonstrates the relative contribution of these factors on purchases to firms that develop electronic commerce initiatives.
KEYWORDS:
Electronic commerce
Diffusion
Drivers
Barriers
Internet
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