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Spanish Journal of Marketing - ESIC
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Inicio Spanish Journal of Marketing - ESIC
Información de la revista
Número
Vol. 20. Núm. 2.
Páginas 71-132 (septiembre 2016)
Editorial
Letter from the Editor
C. Flavian
Spanish Journal of Marketing - ESIC. 2016;20:71-2
Open access
Agenda for future research
Eight social media challenges for marketing managers
C.F. Hofacker, D. Belanche
Spanish Journal of Marketing - ESIC. 2016;20:73-80
Open access
Articles
Social media adoption by exporters: The export-dependence moderating role
M.C. Alarcón-del-Amo, A. Rialp, J. Rialp
Spanish Journal of Marketing - ESIC. 2016;20:81-92
Open access
Evaluation, signalling and willingness to pay for traceability. A cross-national comparison
D. Calvo Dopico, R. Mendes, H.A. Silva, V. Verrez-Bagnis, R. Pérez-Martín, C.G. Sotelo
Spanish Journal of Marketing - ESIC. 2016;20:93-103
Open access
Effects of Corporate Social Responsibility perception on consumer satisfaction with the brand
J.J. Rivera, E. Bigne, R. Curras-Perez
Spanish Journal of Marketing - ESIC. 2016;20:104-14
Open access
“Once upon a brand”: Storytelling practices by Spanish brands
E. Delgado-Ballester, E. Fernández-Sabiote
Spanish Journal of Marketing - ESIC. 2016;20:115-31
Open access