Lo más leído
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A new concept, Personal Social Responsibility (PSR), is defined.
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Consumers’ acts influence their economic, social and environmental spheres of life.
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Economic, legal, ethical, discretionary and environmental dimensions form PSR.
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PSR contributes to explain corporate social responsibility consequences.
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The relationship between CSR and Marketing has many perspectives.
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The current definition of marketing takes into account society as a whole.
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The link between Marketing and CSR should be strategically used.
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CSR can improve the company's value delivered to their stakeholders.
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Modified S-O-R model explained considerable amount of variation in online retailing.
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Key online shopping website attributes influence cognitive and affective attitude.
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Cognitive and affective attitudes are significant predictors of consumers online purchase intentions.
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Cognitive attitude is a stronger predictor of consumers online purchase intentions.
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CSR and Market Value (MV) relationship has to be understood in a long term scenario.
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Certain CSR issues may lead to companies’ better financial performance.
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Customer Satisfaction mediates the CSR–MV relationship.
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There is a gap between what companies communicate ant what they really do.
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Stakeholder relations management seems to be critical for corporate success.
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A hybrid model merging marketing, technology and political science is proposed.
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The results lead to a better comprehension of Internet tools in the political arena.
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Political blogs provide insights which connect online with offline environments.
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The findings shed light on new ways of political marketing of great potential.
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Risk moderates the antecedents of online customer retention.
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Satisfaction and web reputation are drivers of trust and repurchase intention.
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When perceived risk is higher, the impact of trust on satisfaction is more intense.
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Attitudes towards functional foods directly influence the consumption willingness.
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A healthy lifestyle has no effect on the attitudes towards functional foods.
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Lifestyle influences the willingness to use functional foods in a negative manner.
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Certain motivators and barriers positively influence the healthy lifestyle.
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Motivators influence healthy lifestyles more significantly in women than men.
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Brand anthropomorphism is presented as an individual characteristic that generates brand love.
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The mechanism through which anthropomorphic thinking generates brand love is identified.
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Self-brand integration and brand attitude are key variables in the emerging of brand love.
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Snow tourism should use Internet both as a promotional and as a marketing tool.
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Alpine ski resorts are better prepared than Nordic ones about Web 2.0.
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Adoption of e-commerce by ski and mountain resorts may still be improved.
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In general, ski resort websites showed a medium level of interactivity.
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Consumer responses under CSR campaign and company's core business congruence.
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Skepticism toward CSR plays a moderating role.
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Communication efforts should convince consumers that the company's motives are honest.