Journal Information
Most often read
13664
Eight social media challenges for marketing managersC.F. Hofacker, D. Belanche
Spanish Journal of Marketing - ESIC. 2016;20:73-80
13664
Open access
8854
Effects of Corporate Social Responsibility perception on consumer satisfaction with the brandJ.J. Rivera, E. Bigne, R. Curras-Perez
Spanish Journal of Marketing - ESIC. 2016;20:104-14
8854
Open access
8158
“Once upon a brand”: Storytelling practices by Spanish brandsE. Delgado-Ballester, E. Fernández-Sabiote
Spanish Journal of Marketing - ESIC. 2016;20:115-31
8158
Open access
6579
Decision making and erotic stimuli: An evolutionary perspectiveM.C. Gracia, R. Huertas-Garcia
Spanish Journal of Marketing - ESIC. 2016;20:30-40
6579
Open access
5133
The firms benefits of mobile CRM from the relationship marketing approach and the TOE modelS. San-Martín, N.H. Jiménez, B. López-Catalán
Spanish Journal of Marketing - ESIC. 2016;20:18-29
5133
Open access
4708
Building trust in the leader of virtual work teamsM. Guinalíu, P. Jordán
Spanish Journal of Marketing - ESIC. 2016;20:58-70
4708
Open access
3965
Social media adoption by exporters: The export-dependence moderating roleM.C. Alarcón-del-Amo, A. Rialp, J. Rialp
Spanish Journal of Marketing - ESIC. 2016;20:81-92
3965
Open access
3692
Stakeholder orientation in public universities: A conceptual discussion and a scale developmentJ. Llonch, C. Casablancas-Segura, M.C. Alarcón-del-Amo
Spanish Journal of Marketing - ESIC. 2016;20:41-57
3692
Open access
3377
Salesperson self-regulation of pride: Effects on adaptability, effort, and citizenship behaviors between independent-based and interdependent-based culturesR.P. Bagozzi, F. Belschak, W. Verbeke, J.C. Gavino
Spanish Journal of Marketing - ESIC. 2016;20:1-17
3377
Open access
2977
Evaluation, signalling and willingness to pay for traceability. A cross-national comparisonD. Calvo Dopico, R. Mendes, H.A. Silva, V. Verrez-Bagnis, R. Pérez-Martín, C.G. Sotelo
Spanish Journal of Marketing - ESIC. 2016;20:93-103
2977
Open access
1758
Letter from the EditorC. Flavian
Spanish Journal of Marketing - ESIC. 2016;20:71-2
1758
Open access