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A new concept, Personal Social Responsibility (PSR), is defined.

Consumers’ acts influence their economic, social and environmental spheres of life.

Economic, legal, ethical, discretionary and environmental dimensions form PSR.

PSR contributes to explain corporate social responsibility consequences.

The relationship between CSR and Marketing has many perspectives.

The current definition of marketing takes into account society as a whole.

The link between Marketing and CSR should be strategically used.

CSR can improve the company's value delivered to their stakeholders.

Modified S-O-R model explained considerable amount of variation in online retailing.

Key online shopping website attributes influence cognitive and affective attitude.

Cognitive and affective attitudes are significant predictors of consumers online purchase intentions.

Cognitive attitude is a stronger predictor of consumers online purchase intentions.

CSR and Market Value (MV) relationship has to be understood in a long term scenario.

Certain CSR issues may lead to companies’ better financial performance.

Customer Satisfaction mediates the CSR–MV relationship.

There is a gap between what companies communicate ant what they really do.

Stakeholder relations management seems to be critical for corporate success.

A hybrid model merging marketing, technology and political science is proposed.

The results lead to a better comprehension of Internet tools in the political arena.

Political blogs provide insights which connect online with offline environments.

The findings shed light on new ways of political marketing of great potential.

Risk moderates the antecedents of online customer retention.

Satisfaction and web reputation are drivers of trust and repurchase intention.

When perceived risk is higher, the impact of trust on satisfaction is more intense.

Attitudes towards functional foods directly influence the consumption willingness.

A healthy lifestyle has no effect on the attitudes towards functional foods.

Lifestyle influences the willingness to use functional foods in a negative manner.

Certain motivators and barriers positively influence the healthy lifestyle.

Motivators influence healthy lifestyles more significantly in women than men.

Brand anthropomorphism is presented as an individual characteristic that generates brand love.

The mechanism through which anthropomorphic thinking generates brand love is identified.

Self-brand integration and brand attitude are key variables in the emerging of brand love.

Snow tourism should use Internet both as a promotional and as a marketing tool.

Alpine ski resorts are better prepared than Nordic ones about Web 2.0.

Adoption of e-commerce by ski and mountain resorts may still be improved.

In general, ski resort websites showed a medium level of interactivity.

Consumer responses under CSR campaign and company's core business congruence.

Skepticism toward CSR plays a moderating role.

Communication efforts should convince consumers that the company's motives are honest.

Marketing literature confirms that stakeholders will reward responsible companies.

CSR and Marketing ultimately represents a dialogue with stakeholders.

Future research mixing marketing and CSR would improve our knowledge about CSR.

This study analyzes the moderating effect of the types of media on CSR perception.

Perceived CSR changes depending on the medium used to communicate the activity.

In a newspaper the firm-cause fit influences CSR both directly and indirectly.

In the social network the relationship above is only indirect.

Corporate credibility and CSR are more intensively related in the social network.