Journal Information
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8680
The five E's in festival experience in the context of Gen Y: Evidence from a small island destinationM. Rivera, K. Semrad, R. Croes
Revista Española de Investigación de Marketing ESIC. 2015;19:95-106
8680
Open access
7133
How to measure born-global firms’ orientation towards international markets?R. Torres-Ortega, A. Rialp-Criado, J. Rialp-Criado, M.-C. Stoian
Revista Española de Investigación de Marketing ESIC. 2015;19:107-23
7133
Open access
6877
Determinants of social commitment in the young. Applying the Theory of Reasoned ActionP. Zarzuela, C. Antón
Revista Española de Investigación de Marketing ESIC. 2015;19:83-94
6877
Open access
6648
Smooth operators? Drivers of customer satisfaction and switching behavior in virtual and traditional mobile servicesC. Calvo-Porral, J.-P. Lévy-Mangin
Revista Española de Investigación de Marketing ESIC. 2015;19:124-38
6648
Open access
5364
A comparison of antecedents of satisfaction in city break travelingJ. Charterina, G. Aparicio
Revista Española de Investigación de Marketing ESIC. 2015;19:71-82
5364
Open access