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Lo más citado

167
Linking Corporate Social Responsibility (CSR) and Organizational Performance: the moderating effect of corporate reputation
Kuldeep Singh, Madhvendra Misra
European Research on Management and Business Economics. 2021;27:100139
167
Open access
55
The impact of the COVID-19 crisis on consumer purchasing motivation and behavior
Ulpiano J. Vázquez-Martínez, Javier Morales-Mediano, Antonio L. Leal-Rodríguez
European Research on Management and Business Economics. 2021;27:100166
55
Open access
45
What about the consumer choice? The influence of social sustainability on consumer's purchasing behavior in the Food Value Chain
Mariana Toussaint, Pablo Cabanelas, Tania E. González-Alvarado
European Research on Management and Business Economics. 2021;27:100134
45
Open access
41
Measuring a scientifically multifaceted concept. The jungle of organizational legitimacy
Francisco Díez-Martín, Alicia Blanco-González, Emilio Díez-de-Castro
European Research on Management and Business Economics. 2021;27:131
41
Open access
40
Multiple strategic orientations and strategic flexibility in product innovation
Chen Han, Shuman Zhang
European Research on Management and Business Economics. 2021;27:100136
40
Open access
39
A business model adoption based on tourism innovation: Applying a gratification theory to mobile applications
Pedro Palos-Sanchez, Jose Ramon Saura, Felix Velicia-Martin, Gabriel Cepeda-Carrion
European Research on Management and Business Economics. 2021;27:100149
39
Open access
31
Film tourism in Spain: Destination awareness and visit motivation as determinants to visit places seen in TV series
Noelia Araújo Vila, José Antonio Fraiz Brea, Pablo de Carlos
European Research on Management and Business Economics. 2021;27:100135
31
Open access
29
Effect of Job Satisfaction on Moonlighting Intentions: Mediating Effect of Organizational Commitment
Seema, Vikas Choudhary, Garima Saini
European Research on Management and Business Economics. 2021;27:100137
29
Open access
22
Understanding the impacts of lifestyle segmentation & perceived value on brand purchase intention: An empirical study in different product categories
Murat Akkaya
European Research on Management and Business Economics. 2021;27:100155
22
Open access
18
Key antecedents of brand equity in heritage brand extensions: The moderating role of tourist heritage experience
M. Belén Prados-Peña, Salvador Del Barrio-García
European Research on Management and Business Economics. 2021;27:100153
18
Highlights

  • The study describes the process of extension's brand equity-formation from a heritage brand.

  • Taking into account the mediating role of brand attitude and brand credibility.

  • An experimental design is applied, in which two different levels of fit

  • Results show that the level of fit influences the extension's brand equity-formation.

  • Tourist´s prior experience moderates formation of extension´s brand equity.

Open access
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