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We proposed a novel hybridDSS to tackle a service evaluation problem.
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We suggested a novel service quality measurement model entitled ARTQUAL model.
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We extended the WFAD and TB-F-MULTIMOORAintegrated with best-worst method.
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We suggested an integration of the WFAD and TB-FMULTIMOORA methods.
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Multiple aesthetic and managerial factorswere considered in the selection process.